Most companies buy promotional products to market to prospects, clients and event attendees. In fact here at Brumley Printing, we provide thousands of promotional items for our customers. Whether you’re an advertising newbie or a seasoned marketer, you may look at all the various product choices and ask, “Well, how do I pick one?!” Luckily, the Advertising Specialty Institute (ASI) publishes a Global Ad Impressions Study regarding promotional products. In this article, we are going to break down some of the conclusions in the study regarding different promotional product categories. The study results just might help you choose a promotional product for your business needs.
Note: For this study, impressions are calculated by multiplying the length of time owned by how many other people they come in contact with while using said product, by how often the product is used. The more a promotional product is used in public, the higher the number of impressions. The statistics on impressions can help your company choose a promotional product and determine which promotional category will have the most impact and best reflect your brand to your target consumer audience.
Writing Instruments
- On average, an item in this category item is kept for 9 months
- 20% of consumers own more than 10 promotional writing instruments
- 51% of consumers are more likely to do business with a company that gave a promotional writing instrument
- Promotional writing instruments generate 3,000 impressions over their lifetime, costing less than 1/10 of a cent per impression
Bags
- On average, this item is kept for 11 months
- 73% of consumers own at least one promotional bag, with 84% of Baby Boomers owning promotional bags
- 50% of consumers are more likely to do business with a company that gave a promotional bag
- Promotional bags generate 3,300 impressions over their lifetime, costing less than 2/10 of a cent per impression
T-shirts
- On average, this category item is kept for 14 months. 63% of promotional t-shirts are kept over a year, and 47% are kept 2+years
- 80% of consumers own at least one promotional t-shirt, with Millennials owning 5
- Promotional t-shirts generate 3,400 impressions over their lifetime, meaning a $7 t-shirt costs only 2/10 of a cent per impression.
Headwear
- On average, an item in this category is kept for 10 months, with 63% keeping it due to the attractiveness of the hat
- 69% of consumers own at least one promotional hat
- 1/3 of men wear a promotional hat at least once per week
- Promotional hats generate 3,400 impressions over their lifetime, costing 3/10 of a cent per impression
Calendars
- On average, this item is kept for 1 + years
- 62% of consumers own at least one promotional calendar
- 37% of women and 20% of men use promotional calendars daily
- 31% of Millennials and Gen-Xers consult promotional calendars daily
- Promotional calendars generate 850 impressions over their lifetime, costing 3/10 of a cent per impression
USBs
- On average, this category is kept for 13 months, with 43% kept for over 2 years
- 58% of consumers own at least one promotional USB
- 47% of consumers would give a promotional USB they didn’t want to someone else
- Promotional USBs generate 700 impressions over their lifetime, costing 7/10 of a cent per impression
Desk Accessory
- On average, an item in this category is kept for 13 months
- 64% of consumers own at least one promotional desk accessory
- 56% of owners use their promotional desk accessory weekly or more often
- 67% of Millennials look more favorably on companies that have given them a promotional desk accessory
- Promotional desk accessories generate 1450 impressions over their lifetime, costing 3/10 of a cent per impression
Drinkware
- On average, this item is kept for 12 months
- 78% of consumers own promotional drinkware, with 84% of Baby Boomers owning promotional drinkware
- 71% of Gen-Xers are more likely to do business with a company that gave promotional drinkware
- Promotional drinkware generate 1400 impressions over their lifetime, costing less than 1/2 of a cent per impression
Umbrellas
- On average, this category item is kept for 14 months, with 58% keeping them due to the quality of the promotional umbrella
- 45% of consumers own at least one promotional umbrella
- 59% of Baby Boomers keep promotional umbrellas for 2+ years
- Promotional umbrellas generate 1100 impressions over their lifetime, costing less than 1 cent per impression
Outerwear
- On average, this item is kept for 16 months, with 70% keeping promotional outwear for over a year
- 67% of consumers own promotional outerwear
- 42% of women wear promotional outerwear weekly
- Promotional outerwear generates a whopping 6100 impressions over its lifetime, costing 3/10 of a cent per impression
Polo Shirts
- On average, this category is kept for 13 months, with 76% of women keeping promotional polo shirts due to its attractiveness
- 65% of consumers own promotional polo shirts
- Gen-Xers own 3 promotional polo shirts, while Millennials own only 1
- Promotional polo shirts generate 2300 impressions over their lifetime, costing 4/10 of a cent per impression
Power Banks
- On average, this item is kept for 12 months, with 40% of consumers keeping it for 2+ years
- 33% of consumers own promotional power banks
- 41% of owners use the promotional power bank at least once per week
- Promotional power banks generate a 900 impressions over their lifetime, costing 1 cent per impression
This promotional products research provides a huge amount of information for companies looking to advertise with promotional products. If you are interested in seeing the full study, visit https://media.asicentral.com/resources/Global-Ad-Impressions-Study.pdf.
Choose a Promotional Product Based on Facts
Did the study help you choose a promotional product for your next marketing effort? Which promotional product category did you select? If you are still unsure, the experts at Brumley Printing in the Greater Fort Worth area can help you choose a promotional product to build your brand. We offer high quality items in all promotional product categories. Call our office at (817) 336-5551, or visit our online store, to get started on your promotional product order today.