Like most other industries, commercial printing has its fair share of acronyms and they can be a little confusing for the uninitiated small business owner or advertiser.  Two of the most commonly-heard acronyms you’re likely to hear when speaking with your commercial printer are CMYK and RGB. These acronyms are used to describe two distinct […]

After being acquitted of fraud and grand larceny charges in a high-profile court case in 1987, U.S. Secretary of Labor Raymond Donovan famously remarked, “Which office do I go to to get my reputation back?” As a small business, your reputation is one of your most valuable assets.  Since the advent of social media and

Choosing the right commercial printer can be confusing for many small business owners.  In addition to local printing companies, you also have the option of working with an online printer. So how do you decide which is best for you? Let’s look at some pros and cons for each. Online Printers Online printers offer a

Along with having a good website and social media presence, your small business also needs a strong offline presence.  Unfortunately, many small businesses spend months and hundreds of dollars designing their website but give very little thought to the design of their print marketing. When properly executed, print marketing can be a tremendously powerful complement

As a small business owner, you work hard for every penny you make.  So it makes sense to save whenever possible.  In some cases, it makes sense to go with the more economical choice.  While stocking your break room shelves with gourmet coffee and china cups would be nice, for most businesses, they’re luxuries they

Legend has it that In 1897, Samuel Clemens – better known as Mark Twain – was on a lengthy, worldwide speaking tour when rumors he was gravely ill began to spread back home in the U.S. As commonly happens with rumors, this one snowballed until eventually his obituary was printed by a major American newspaper. 

Every smart business owner knows that saving money is every bit as important during the good times as it is when things are tight.  This means constantly monitoring expenses and taking every opportunity to shave a few cents where you can as long as you’re not sacrificing quality. When it comes to commercial printing of

When it comes to marketing your small business, you have lots of choices.  Online marketing including search engine advertising, display ads and Facebook Ads can also be effective, and email marketing has proven very beneficial for companies with tighter marketing budgets. When it comes to deciding where to spend your marketing and advertising dollars, it

As we’ve discussed many times, using a reliable commercial printing company for larger projects makes sense for most businesses.  But even small mom and pop businesses need a reliable office printer to handle their smaller, day-to-day printing needs.  But should you buy or lease your office printer? There is no right or wrong answer to