One of the main problems today in bidding out your printing is that no one has the same type of printing machines. Some have offset presses, some have digital presses, while others have high-end copiers. All print differently and all look different in the end product. The quality and quantity of printed materials desired determine […]

If starting a business is hard, marketing an existing one can be even harder. Getting your products in front of your audience and your brand firmly planted in their minds takes a lot of effort. Yet, it’s only those that succeed at this than ever achieve long-lasting success in their given field. Luckily for you,

Commercial printing specifications are like the blueprint for your printing job. All printing projects are made to order. Why? Because each printed piece (whether it’s a book, brochure, flyer, etc) is unique and created for a specific purpose. The purpose of the piece will determine its characteristics. Commercial printers refer to those characteristics as specifications

As new printing technologies have developed over the past few decades, printing on plastic has become an affordable and very attractive option for many businesses when printing banners, signs, door hangers, vehicle wraps, business cards, and a wide range of promotional products. There are a variety of plastic materials, each with unique qualities that make

If you’re not using integrated printing for your business, you may be missing out. Implementing an integrated printing solution for your business processes can have a major impact on your ROI. Just recently, a Gartner Group study revealed that on average, businesses spend 3% of their annual budgets on printing. By employing an integrated printing

Hopefully, you haven’t fallen victim to the popular misconception that direct mail is dead. In the past, some marketers said the same thing about SEO, display advertising and any number of other marketing tactics. To paraphrase Mark Twain – The reports of direct mail’s death have been greatly exaggerated. The fact of the matter is that

In our last article, “How to Choose an Office Printer – Part 1” we discussed some general questions to consider when selecting an office printer including what the printer will be used for, and the two primary types of office printers – inkjet printers and LED/Laser printers.  Now it’s time to consider the available features

  While many larger jobs that are better left to a professional printer, every small business also needs a reliable office printer for their day-to-day printing tasks. But with so many optional features and such a wide price range to choose from, selecting the right office printer for their specific needs can be a little confusing

Most commercial printers offer a variety of printing processes, including digital and offset printing, flexography, gravure, screen printing, and stochastic screening. Each method offers its own unique benefits, and knowing the differences can help you make informed decisions when selecting the method that best suits your needs. What is Offset Printing? Offset printing, also referred

Recent advancements like personalized direct mail and integrated printing have prompted more businesses to include print in their marketing mix. But for many, tracking the ROI of their print marketing remains a challenge. In this article, we’ll discuss three simple ways to measure the return on investment of your print marketing campaigns. Use Tracking Phone